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CULT WINE: Celebrating diversity in wine by supporting artisan winegrowers.


We are a specialist wine merchant located in Wellington, New Zealand. We pride ourselves on celebrating the most exciting wines in the market with a focus on family owned producers, natural wine and underloved styles. Enjoy browsing through our offerings which change regularly.

Cult Wine was founded by Jules van Costello and Asher Boote owners of Hillside Kitchen and The Ramen Shop and together, have over 20 years restaurant experience. Cult Wine arose out of discovering huge demand for some of the most exciting, grower-made wines Hillside champions: wines with character, personality and integrity. These wines are inevitably made by producers who share the same values as us; they are sustainable, ethical, question the status quo and, most importantly, have a relentless pursuit of quality.

Some of our wines have short descriptors to make it easier for you to navigate... this is what we mnean by them.
HARDCORE: These are our most extreme, uncompromising wines. 
CLASSIC: The name says it all... well-established wines from big-name producers.
EVERYDAY: Well made, good value and easygoing. 
MINDFUCK ALERT: Only a few of these exist... they are out there and challenge all the status quos. 
SMASHABLE: Fun, juicy and full of flavour. A bottle is never enough. 
FUTURE CLASSIC: Wines that have the finesse and character to edge out the true classics. 

Cult Wine was launched with a PledgeMe that raised over 800% of its target level of funding. Please watch our PledgeMe video here: