Seldom do we have a wine come along with a label that we know is guaranteed to inspire both adoration and hatred in equal measure... One of the best examples of such a wine is the Petit Ours a wine that just happens to have a clipart bear and comic sans printed in 90's holographic ink. But the fact is it is such a good wine that despite (or in spite of) its label I feel like it is a disservice not to sell it. This is the case with a brand new wine that came across my desk: BROJOLAIS. I don't dislike like the label outright but a lot of you will and TBH it is pretty blatant cultural appropriation. The reason I am ok with it is that it is so egregious and over-the-top that it feels completely obvious that the wine is intentionally taking the piss... both with the name and imagery.
So, the wine is called Brojolais, a portmanteau of the kiwi slang BRO and the French wine region / style Beaujolais. The wine itself also is a pastiche, being a 100% carbonic Central Otago Pinot.... Carbonic maceration is the technique that made Beaujolais Nouveau famous, that (along with the industrialization and overuse of synthetics) the great pioneers of the natural wine movement in Beaujolais (namely the Gang of Four) fought against and that has now, ironically, become a staple of the some of the more fun naturalista offerings. Basically what happens is that whole bunches of grapes are fermented in a carbon-dioxide-rich environment forcing fermentation to start inside the berry; producing an overtly fruity, low acid, low tannin wine.
This is exactly that: a light, juicy, fruity Central Otago Pinot with punchy juicy cherry and berry fruit and very low tannin or acid. It is 100% smashable and at $30 a bottle offers damn good value. It is engaging, fun and frivolous... just like the label.